The Marvel Experience is traveling hyper-reality interactive experience. You’ll be recruited by S.H.I.E.L.D. and interact with up to 20 Marvel characters, including learning to fly with Iron Man and smashing stuff with The Hulk. Complete augmented reality missions, ride 4-D motion ride, train for a battle against Hydra at the end of tour. Sounds like a lot of fun.
Here’s a little tour of The Marvel Experience by CNET